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Instagram has evolved far beyond a photo-sharing app. With features like Instagram Shop, Meta Pay, and third-party integrations, it's now possible to send or receive money right inside the platform — or at least get pretty close. But how exactly does it work?
Let’s break it down.
There are a few ways users and businesses can handle payments through Instagram:
Meta Pay (formerly Facebook Pay) is the official way to send and receive money within the Meta ecosystem. It's available in selected countries like the U.S., and allows users to send money through chats or make purchases directly from Instagram.
To use Meta Pay:
Go to Settings > Meta Pay
Add a payment method (debit/credit card or PayPal)
Use it in Shops or direct messages (DMs)
If you're a business based in a supported country, you can set up Instagram Checkout to allow users to buy directly from your profile, without ever leaving the app.
Most users outside supported regions use external payment platforms like:
PayPal, Stripe, Square
Form builders with payments
Link-in-bio tools that support payment buttons (e.g. Linktree, Beacons)
Receiving payments on Instagram depends on your location and business model. Here’s how you can do it:
If you’re in the U.S., enable Meta Pay and activate Instagram Checkout through Commerce Manager. This allows users to buy your products inside the app.
For other regions, use payment links from services like PayPal, Stripe, or Papadigi. You can share them in your bio, stories, or DMs.
Creators & freelancers can use form-based tools to accept payments for services, coaching sessions, digital products, etc.
Make sure to:
Switch to a business or creator account
Have a well-written bio with a payment link
Use stories or highlights to direct people to your payment method
It depends on how the money was received:
Meta Pay: Funds go to your connected bank account or PayPal.
Instagram Checkout: Payouts are handled through Commerce Manager and sent to your linked bank account.
Third-party platforms: You’ll need to withdraw funds from their own dashboards.
> Looking to grow your account before selling? You can buy Instagram followers to boost your credibility and attract more organic traffic.
Instagram payments are only available in certain countries. Also, your app or account may not be eligible yet.
Yes, if you're in a supported country using Meta Pay.
Switch to a business/creator profile and set up Instagram Shop or use third-party payment links.
Instagram is no longer just a place to post photos — it has become a powerful platform for building personal brands, promoting businesses, and connecting with audiences in meaningful ways. Whether you’re an influencer, content creator, or entrepreneur, learning how to manage your Instagram accounts securely is a small but essential step toward long-term growth.
If you're growing multiple profiles or shifting focus between personal and business use, keeping your accounts organized is key. And once your profile is secure and set up, increasing visibility becomes the next step. That’s where tools like Papadigi come in — helping you boost your credibility and reach by providing real Instagram followers that support your organic growth and social proof.
In short, smart account management combined with strategic audience building can help you turn Instagram into more than a social app — it becomes a real growth engine.
PapaDigi is a digital platform offering a wide range of social media services, tailored to boost your online presence. We specialize in delivering fast, reliable, and effective solutions across various platforms to help you grow and engage your audience.
